Wyler Racing Shows Their Hand With Sponsorship
Announcement from The United States Playing Card Company
Mooresville, N.C. (February 14, 2007) - Wyler Racing is pleased
to announce that The United States Playing Card Company (USPC) has
renewed its sponsorship of Jack Sprague and the No. 60 Con-way Freight
Toyota Tundra in the NASCAR Craftsman Truck Series.
"We are excited to be back with the Wyler Racing organization in 2007,"said
Bill Schildman, Director of Domestic Sales for USPC. “In 2006,
Wyler Racing proved to our management how advertising in the NASCAR Craftsman
Truck Series can benefit sales of our products. USPC actually achieved
15% higher results in retail sales than originally budgeted for the program.”
David Wyler, President of Wyler Racing, is
excited that USPC has returned as a sponsor of the No. 60 Con-way
Freight Toyota team. “We are really happy that The United
States Playing Card Company has returned as a sponsor of our team
for 2007.” USPC is part of the Jarden Corporation and
is a publicly owned company based in Cincinnati, Ohio, the birthplace
of the Jeff Wyler Automotive Family of Dealerships and home to both
Jeff and David Wyler. “We are proud to have an association
with a company like USPC which operates out of our backyard.”
To kick-off their sophomore year together,
Wyler Racing and the USPC have established the theme of “Great
Cards for Great Times” as Sprague competes for his fourth Championship
in the NASCAR Craftsman Truck Series and the first for the Wyler
Racing team. The “Great Cards for Great Times” campaign
will offer the public an opportunity to win a spot on Jack Sprague’s
pit box for the 2008 NASCAR Craftsman Truck Series race at Daytona
International Speedway. Details will be released at a later
date.
“In addition to the consumer sweepstakes, USPC will also use the NASCAR
program to launch an exciting new playing card product in June,” explained
Schildman. “We will also continue to sample our eight-gram clay
poker chips at all of the NASCAR Craftsman Truck Series events.”
In March, USPC and Wyler Racing, in association
with Con-way Freight, will launch a new playing card deck featuring
highlights of Wyler Racing’s unforgettable 2006 season.
USPC is a market leader in the playing card
industry and has supplied its customers with the highest quality
products, the highest customer service levels, and expertise in the
playing card category since 1867. USPC’s retail partners
rely on USPC to deliver consistent sales and profits in the toy,
stationery, beverage, and snack aisles, as well as in the check-out
lane. One way USPC does that is by supplying the most recognizable
playing card brands in the world, including Bicycle®, Bee®,
Aviator® and Hoyle® brands.
For more information on The United States Playing Card Company visit www.USPlayingCard.com. For
additional information on Wyler Racing, Jack Sprague, and their other
sponsors, please visit www.wylerracing.com.
Bee®, Bicycle®, Aviator® and Hoyle® are registered
trademarks of The United States Playing Card Company.
